Creating Your Own Brand

Given the change in industry from 20th century "Company Man" to "Brand You" (from "The Brand You 50" by Tom Peters) there's a huge need to teach students about PoWeR Skills to navigate a complex career world: collaborating, building relationships, and creating your own brand to sell yourself will be essential. Knowing how to 'perform' and how to constantly sell your work will be essential skills for our students. This website is pretty rad: http://www.tompeters.com/

Peters gives tons of tips that could be croswalked with language arts especially. It has a lot of personal marketing strategies that could easily be utilized as common core language arts activities. Stuff like, create an ad for yourself, for example. check it out.

http://www.ted.com/talks/lang/en/chris_anderson_how_web_video_powers_global_innovation.html
This is awesome and I think speaks to some of the new ways in which we are creating our future workforce. I'm showing it to kids tomorrow as part of some career guidance lessons. But, it speaks to huge gains in education through internet video, beyond MIT's open courseware: affecting every industry.