Self Branding is What Students Do Best, Right?

http://www.fastcompany.com/1823437/mastering-the-uncomfortable-art-of-personal-branding
Found this on the twitter account I mentioned below. I love fast company. I think it's a publication that could be used in career guidance. Showing it to kids and asking them, what do you like best in this magazine? Or even asking them to 'self brand' for an interview, or in their community.